Key Ways to Attract Customers to Your Store during the COVID-19 Pandemic

Customer outside of COVID Trained Retail Store

The current COVID-19 pandemic has left many consumers feeling concerned and uncertain about the risks of shopping and other activities that could put them in close proximity with other people.

In many cases, physical barriers and shields may not be enough to provide confidence and reassurance for your potential customers. 

Putting yourself in your customers’ shoes can often provide you with added insights into the proper methods for welcoming shoppers back to your retail locations. Barriers and other COVID-19 protective measures are only part of the picture when demonstrating your commitment to coronavirus protection in your stores. 

Here are five key ways to help customers feel safe in your retail facilities.

Here are five key ways to help customers feel safe in your retail facilities

(1) Invest in COVID-19 Employee Training

One of the most effective measures you can take to reassure customers and to create a safer environment inside your stores is to offer COVID-19 retail training for every member of your staff. COVID-19 employee training programs can explain in detail the ways in which the virus can be transmitted, the dangers associated with COVID-19 infections, and the proper protective measures for employees to take for themselves and on behalf of your customers. COVID-19 training programs should cover the following topics to achieve the best results:

  • In-depth training on the ways in which COVID-19 can be transmitted
  • The techniques for proper social distancing
  • Choosing the right mask and how to properly wear and care for a mask 
  • Cleaning techniques that combat COVID-19
  • Separating fact from fiction regarding COVID-19
  • Hand sanitizing methods that work

(2) Display Trained-4-COVID Certificates

Working with a company that offers certificates for COVID-19 retail training can ensure that your staff is ready to welcome customers into the store in the safest way possible, and that your customers know about it. Make sure they also certify your facility in addition to certifying your employees. Customers are heartened by and respond positively to assurances that a retailer is aware of the dangers of coronavirus transmission, and cares about creating a safe environment.

(3) Require Masks

By requiring your staff members and customers to wear masks at all times in your stores, you can significantly reduce the risk of COVID-19 transmission. Most of your customers will appreciate your consistent enforcement of rules regarding masks that apply at least to your store or to your community as a whole. By setting a solid example for your customers and requiring your staff members to wear masks, you can promote the safest environment inside your stores.

(4) Enforce Social Distancing

Social distancing in your indoor spaces is an essential element of your overall COVID-19 protection plan. Proper social distancing can be achieved in a few different ways:

  • Limiting the number of customers allowed into your stores at a given time
  • Expanding the available space to reduce crowding in key areas
  • Creating outdoor shopping or dining areas for customers

According to the Harvard Business Review, reducing the number of customers who can visit your stores could very well reduce your profitability. To prevent this impact, it is essential to create the most efficient shopping experience for your customers. Signage, staffing, physical layout, and traffic flow measures can allow customers to move through your store more quickly and reduce the impact of the COVID-19 pandemic on your store’s sales.

(5) Institute a Cleaning Regimen

Customers will feel more comfortable in your stores if they are spotlessly clean and are obviously sanitized on a daily or even hourly basis. Wiping down surfaces with an approved cleaning solution and keeping hand sanitizer available for staff and customers will instill greater confidence in the safety of your stores. Some of the most important areas to clean regularly include:

  • Door handles
  • Fitting rooms
  • Shopping carts and baskets
  • Aisle shelves
  • Check-out counter areas

Assigning one or more staff members to these tasks can not only keep your store cleaner but also provide added reassurance for your customers that you are committed to the most comprehensive COVID-19 protective measures on their behalf.


Benefits of Employee Training Programs by COVID-Trained

COVID-Trained offers e-learning courses to help your staff members learn more about COVID-19 disease and how to protect themselves and your customers from transmitting this serious coronavirus.

Our online training program can be completed from a smartphone, a tablet, or a personal computer. This makes it easy for your staff members to learn proper techniques for managing their own risks while establishing the safest possible environment for shoppers in your retail stores.

All employees can then move forward operating from the same basic level of COVID-19 knowledge.

COVID-Trained offers training certification for individual employees who successfully complete our COVID-19 program.

We also provide a COVID-19 training certification document that can be posted in your retail store once 80 percent of your staff members have passed the course successfully.

This can provide real reassurance for your customers that your store is ready to serve them safely in the current pandemic environment. Employees will know you care. Customers will know you care.

Your investment in COVID-19 retail training will pay off in an improved reputation for your store and increased preference on the part of customers to purchase from you now and in the future.

Sources:  https://hbr.org/2020/07/what-safe-shopping-looks-like-during-the-pandemic